F1 Screen Time

2026 audited Grand Prix season 5 Grand Prix audits

The season through the director's lens.

One combined leaderboard for every supplied Grand Prix broadcast—built from raw seconds, not summed percentages. This is the audited sample, not the complete championship calendar.

See the season order
Editorial-focus leader5 Grand Prix audits
01Kimi AntonelliMercedes · Car 12
1:28:39.9
19.38%of all audited race time
Lead over Hamilton +20:20.1Race lead 3Top-three audits 3
Audited window7:37:32.2
Camera shots3,898
Analysis segments4,010
Identified-car focus97.60%
Replay footage18:33.3

01 / Driver screen-time standings

The cumulative order.

Totals combine Hungary, Barcelona, Miami, Belgium, and Great Britain. The per-race cells expose exactly where each driver's season total came from.

Exclusive and additive across races; co-primary battles are split.

  1. 0112Kimi AntonelliANT
    Screen timeP01Driver championshipP01219 pts · Same rank
    Mercedes
    HUN14:37.1BCN23:17.0MIA10:55.1BEL21:58.3GBR17:52.5
    19.38%1:28:39.9
  2. 0244Lewis HamiltonHAM
    Screen timeP02Driver championshipP02169 pts · Same rank
    Ferrari
    HUN20:43.2BCN15:53.1MIA2:30.0BEL12:08.2GBR17:05.3
    14.93%1:08:19.8
  3. 0316Charles LeclercLEC
    Screen timeP03Driver championshipP04138 pts · 1 place higher in screen time
    Ferrari
    HUN9:45.5BCN7:56.7MIA15:05.6BEL13:42.5GBR13:00.4
    13.01%59:30.7
  4. 043Max VerstappenVER
    Screen timeP04Driver championshipP06109 pts · 2 places higher in screen time
    Red Bull Racing
    HUN11:04.3BCN5:18.8MIA11:52.4BEL8:49.3GBR13:26.0
    11.04%50:30.9
  5. 051Lando NorrisNOR
    Screen timeP05Driver championshipP05128 pts · Same rank
    McLaren
    HUN14:45.8BCN4:33.4MIA17:20.2BEL11:04.3GBR2:05.4
    10.89%49:49.1
  6. 0681Oscar PiastriPIA
    Screen timeP06Driver championshipP0792 pts · 1 place higher in screen time
    McLaren
    HUN17:07.8BCN5:49.8MIA9:40.3BEL11:00.8GBR0:24.1
    9.63%44:02.7
  7. 0763George RussellRUS
    Screen timeP07Driver championshipP03160 pts · 4 places lower in screen time
    Mercedes
    HUN1:45.2BCN9:52.9MIA10:44.4BEL0:11.1GBR16:42.1
    8.58%39:15.7
  8. 086Isack HadjarHAD
    Screen timeP08Driver championshipP0868 pts · Same rank
    Red Bull Racing
    HUN1:24.3BCN4:31.7MIA2:10.3BEL0:42.5GBR2:59.6
    2.58%11:48.4
  9. 0927Nico HülkenbergHUL
    Screen timeP09Driver championshipP182 pts · 9 places higher in screen time
    Audi
    HUN1:17.9BCN3:12.8MIA0:14.3BEL0:00.0GBR0:30.3
    1.15%5:15.4
  10. 105Gabriel BortoletoBOR
    Screen timeP10Driver championshipP1410 pts · 4 places higher in screen time
    Audi
    HUN1:27.3BCN0:36.0MIA1:39.5BEL0:42.5GBR0:22.3
    1.05%4:47.6
  11. 1130Liam LawsonLAW
    Screen timeP11Driver championshipP0943 pts · 2 places lower in screen time
    Racing Bulls
    HUN0:56.2BCN1:09.7MIA0:26.0BEL0:54.2GBR0:15.8
    0.81%3:41.9
  12. 1241Arvid LindbladLIN
    Screen timeP12Driver championshipP1123 pts · 1 place lower in screen time
    Racing Bulls
    HUN1:08.8BCN1:16.1MIA0:24.1BEL0:00.0GBR0:37.2
    0.75%3:26.3
  13. 1310Pierre GaslyGAS
    Screen timeP13Driver championshipP1042 pts · 3 places lower in screen time
    Alpine
    HUN0:02.4BCN1:47.2MIA1:06.7BEL0:08.1GBR0:00.0
    0.67%3:04.3
  14. 1423Alexander AlbonALB
    Screen timeP14Driver championshipP165 pts · 2 places higher in screen time
    Williams
    HUN0:11.8BCN0:03.0MIA1:19.9BEL0:00.0GBR0:56.7
    0.55%2:31.5
  15. 1555Carlos SainzSAI
    Screen timeP15Driver championshipP156 pts · Same rank
    Williams
    HUN0:00.0BCN1:06.4MIA0:40.6BEL0:24.9GBR0:00.0
    0.48%2:11.9
  16. 1614Fernando AlonsoALO
    Screen timeP16Driver championshipP191 pt · 3 places higher in screen time
    Aston Martin
    HUN0:11.1BCN0:59.1MIA0:52.9BEL0:00.0GBR0:00.0
    0.45%2:03.2
  17. 1731Esteban OconOCO
    Screen timeP17Driver championshipP173 pts · Same rank
    Haas F1 Team
    HUN0:00.0BCN0:53.3MIA0:26.3BEL0:25.0GBR0:00.0
    0.38%1:44.6
  18. 1811Sergio PérezPER
    Screen timeP18Driver championshipP220 pts · 4 places higher in screen time
    Cadillac
    HUN1:12.3BCN0:00.0MIA0:01.2BEL0:15.9GBR0:00.0
    0.33%1:29.4
  19. 1943Franco ColapintoCOL
    Screen timeP19Driver championshipP1219 pts · 7 places lower in screen time
    Alpine
    HUN0:00.0BCN0:37.7MIA0:38.3BEL0:00.0GBR0:06.9
    0.30%1:23.0
  20. 2087Oliver BearmanBEA
    Screen timeP20Driver championshipP1318 pts · 7 places lower in screen time
    Haas F1 Team
    HUN0:11.7BCN0:22.9MIA0:42.3BEL0:00.0GBR0:00.0
    0.28%1:16.9
  21. 2177Valtteri BottasBOT
    Screen timeP21Driver championshipP210 pts · Same rank
    Cadillac
    HUN0:36.4BCN0:33.8MIA0:00.9BEL0:00.0GBR0:00.0
    0.26%1:11.1
  22. 2218Lance StrollSTR
    Screen timeP22Driver championshipP200 pts · 2 places lower in screen time
    Aston Martin
    HUN0:00.0BCN0:28.5MIA0:00.9BEL0:00.0GBR0:00.0
    0.11%0:29.4

Season shares are recalculated from raw seconds over the combined 7:37:32.2 window. Presence shares overlap and therefore do not sum to 100%.

02 / Team screen-time standings

Mercedes holds the constructor lead.

Mercedes leads Ferrari by just 0:05.1. It stands P01 in the team championship with 379 points; the top three teams own 76.42% of the complete audited window.

01

Mercedes

2:07:55.627.96% · Championship P01 · 2 race leads
02

Ferrari

2:07:50.527.94% · Championship P02 · 1 race lead
03

McLaren

1:33:51.820.52% · Championship P03 · 2 race leads
  1. 01Mercedes
    Screen timeP01Team championshipP01379 pts · Same rank
    HUN16:22.3BCN33:10.0MIA21:39.4BEL22:09.3GBR34:34.6
    27.96%2:07:55.6
  2. 02Ferrari
    Screen timeP02Team championshipP02307 pts · Same rank
    HUN30:28.7BCN23:49.8MIA17:35.7BEL25:50.8GBR30:05.6
    27.94%2:07:50.5
  3. 03McLaren
    Screen timeP03Team championshipP03220 pts · Same rank
    HUN31:53.6BCN10:23.2MIA27:00.4BEL22:05.1GBR2:29.4
    20.52%1:33:51.8
  4. 04Red Bull Racing
    Screen timeP04Team championshipP04177 pts · Same rank
    HUN12:28.5BCN9:50.5MIA14:02.7BEL9:31.9GBR16:25.6
    13.62%1:02:19.2
  5. 05Audi
    Screen timeP05Team championshipP0812 pts · 3 places higher in screen time
    HUN2:45.2BCN3:48.8MIA1:53.8BEL0:42.5GBR0:52.6
    2.20%10:03.0
  6. 06Racing Bulls
    Screen timeP06Team championshipP0566 pts · 1 place lower in screen time
    HUN2:05.0BCN2:25.9MIA0:50.1BEL0:54.2GBR0:53.0
    1.56%7:08.2
  7. 07Williams
    Screen timeP07Team championshipP0911 pts · 2 places higher in screen time
    HUN0:11.8BCN1:09.4MIA2:00.5BEL0:24.9GBR0:56.7
    1.03%4:43.4
  8. 08Alpine
    Screen timeP08Team championshipP0661 pts · 2 places lower in screen time
    HUN0:02.4BCN2:24.9MIA1:45.0BEL0:08.1GBR0:06.9
    0.97%4:27.3
  9. 09Haas F1 Team
    Screen timeP09Team championshipP0721 pts · 2 places lower in screen time
    HUN0:11.7BCN1:16.2MIA1:08.6BEL0:25.0GBR0:00.0
    0.66%3:01.5
  10. 10Cadillac
    Screen timeP10Team championshipP110 pts · 1 place higher in screen time
    HUN1:48.7BCN0:33.8MIA0:02.1BEL0:15.9GBR0:00.0
    0.58%2:40.6
  11. 11Aston Martin
    Screen timeP11Team championshipP101 pt · 1 place lower in screen time
    HUN0:11.1BCN1:27.6MIA0:53.8BEL0:00.0GBR0:00.0
    0.56%2:32.5

03 / Media value model

What could that time be worth?

A transparent scenario model converts exclusive editorial-focus time into equivalent media exposure. Audience, CPM and quality are adjustable because no feed-matched 2026 rate is public.

Modeled rate$150per focus-second at 1.0M viewers
Driver leader$798KKimi Antonelli · 1:28:39.9
Team leader$1.15MMercedes · 2:07:55.6
Identified inventory$4.02M7:26:33.7 across all cars
DriversModeled MEV
  1. Kimi Antonelli1:28:39.9$798K
  2. Lewis Hamilton1:08:19.8$615K
  3. Charles Leclerc59:30.7$536K
  4. Max Verstappen50:30.9$455K
  5. Lando Norris49:49.1$448K
  6. Oscar Piastri44:02.7$396K
  7. George Russell39:15.7$353K
  8. Isack Hadjar11:48.4$106K
  9. Nico Hülkenberg5:15.4$47K
  10. Gabriel Bortoleto4:47.6$43K
ConstructorsModeled MEV
  1. Mercedes2:07:55.6$1.15M
  2. Ferrari2:07:50.5$1.15M
  3. McLaren1:33:51.8$845K
  4. Red Bull Racing1:02:19.2$561K
  5. Audi10:03.0$90K
  6. Racing Bulls7:08.2$64K
  7. Williams4:43.4$43K
  8. Alpine4:27.3$40K
  9. Haas F1 Team3:01.5$27K
  10. Cadillac2:40.6$24K
  11. Aston Martin2:32.5$23K
Model(focus seconds ÷ 30) × (average viewers ÷ 1,000) × CPM × quality factor
Measured

Primary car focus

Uses exclusive, reconciled editorial-focus seconds. Overlapping visible-presence time is not monetized.

Input

Average viewers

Normalized to 1M by default. The 1.3M U.S. and 70.3M global buttons are historical reference points—not 2026 feed audiences.

Assumption

CPM

The hypothetical cost to deliver 1,000 full video impressions. Conservative and planning rates are adjustable assumptions.

Discount

Quality factor

A coarse reduction for the fact that a car shot is not a full-screen ad. Real valuation needs logo-level size, clarity and placement.

Scenario estimate—not sponsorship price, revenue or ROI.

The model values the audited feed's primary car focus as a fraction of a hypothetical 30-second placement. It does not detect sponsor logos or measure logo size, legibility, recall, sentiment, sales lift, audience duplication or negative editorial context. Assigning the full car value to every logo would multiply-count the same exposure.

Sources & anchors

Method structure: Nielsen sponsorship media value. Audience references: ESPN/Nielsen 2025 U.S. and F1 2021 global. The premium CPM is an upper comparison derived from FOX's $8M spot price and 127.7M audience, not an F1 rate.

04 / Audit coverage

5 Grand Prix feeds. One ledger.

Season totals currently combine 3 supplied Sky Sports F1 programs and 2 supplied F1TV programs. Sprint audits are shown separately and never enter the Grand Prix rankings or value totals.

Audit 01

Hungary

Sky Sports F1

Window
1:39:52.040
Shots
855
Segments
900
Open Grand Prix audit →Audit 02

Barcelona

Sky Sports F1

Window
1:32:28.120
Shots
714
Segments
736
Open Grand Prix audit →Audit 03

Miami

F1TV

Window
1:33:18.260
Shots
1,034
Segments
1,075
Open Grand Prix audit →Audit 04

Belgium

F1TV

Window
1:24:42.480
Shots
654
Segments
658
Open Grand Prix audit →Audit 05

Great Britain

Sky Sports F1

Window
1:27:11.340
Shots
641
Segments
641
Open Grand Prix audit →Sprint · separate dataset

Canada Sprint

Sky Sports F1

Window
28:50.960
Shots
374
Segments
380
Open Sprint audit · excluded from GP standings →Sprint · separate dataset

China Sprint

Sky Sports F1

Window
33:45.300
Shots
421
Segments
489
Open Sprint audit · excluded from GP standings →